The Solution
We re-designed the entire website to include all the information for users to understand what PRIDEnet aspires to do. We introduced a different design system to differentiate from The PRIDE study and included details about transparency and the impact they create on LGBTQ+ healthcare.
We also designed a pop up kit for volunteers to engage with participants and aspiring community members. It would also contain merchandise to motivate volunteers and thank them for their contribution, thereby ensuring improved productivity.
Process - research
Discovery
PRIDEnet is a project of Stanford University school of medicine in partership with the University of California. It is the engaement sector of the PRIDEstudy. We started off by understanding the difference between PRIDEnet and the PRIDE study.
Stakeholder workshop
We hosted a workshop with the stakeholders at PRIDEnet to understand how they defined engagement. We realized that there was a lot of differences within the team about the requirements and how they wanted PRIDEnet showcased.
Interviews
We interviewed more than 14 people - volunteers, community partners and various members to understand their issues n pain points. This helped us understand the actual problem and how the solution lay beyond just redesigning the website. We began working on content and factual details about participation in the study.
The first step in my research was to do primary research to understand the values and mission of PRIDEnet, understanding the nuances and sensitivity needed for research within the LGBTQ+ community.
We started off by hosting a series of meetings and workshops with the PRIDEnet team to understand the difference between PRIDEnet and the PRIDE study. Since the timeline was pretty short, we were trying to understand what the PRIDEnet's team prioritized on needing first.
During this phase, we understood that the main problem was that everyone was not on the same page about the requirements. The way each team member defined engagement was different.
Understanding
Pain Points
Lack of sufficient information
No information about the mission, vision, research and impact. Blog and events hosted by them did not have visibility and hence lacked participation. Any information from new interested volunteers had to be provided manually by team members. Volunteers did not have a platform to lead interested participants to, for them to gather more understanding and get involved.
Difference between The PRIDE study and PRIDEnet.
Most people got confused between the two websites. They were unaware of the engagement aspect. Engagement process for recruitment of volunteers and participants were needed.
As an NGO, they lacked resources
Swag that was available to help engage with the community during events had to be ordered and tracked manually by the team.The team also had no way to track the engagement effort of ambassadors that were paid by them. They needed a way to support active members.
After having interviews with ambassadors, community partners and volunteers, we mapped out the complete journey that a user goes through from the beginning ( Find the website) to navigating through it, finding inforrmation on how to get involved and eventually becoming a volunteer with PRIDEnet and engaging more people to participate.
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