CLIENT

PRIDEnet is a national network of individuals and organizations actively engaging their community in every stage of how LGBTQ+ health research is created, analyzed, and shared. Through Community Partners and an advisory group of health care specialists known as the Participant Advisory Committee (PAC), PRIDEnet builds on decades of work by activists, health advocates, service providers, and researchers to improve the health and well-being of LGBTQ+ communities.

ROLE

LEAD PRODUCT DESIGNER

User Research, Visual Design, Content Development, Service Design, Communication Design,  Prototyping, Validation Testing, Design system

TIMELINE

3 months

SNEAK PEAK

GOAL

PRIDEnet wanted to create a new, efficient website that is engaging
and informative.

The previous website was minimal, without information resulting in low usability, engagement & lack of all necessary functions.So, we decided to develop an appealing and functional website that would be more user-friendly, informative and increase user trust.

PROBLEM

"The existing website has insufficient information, lacks important functionality and there is a lot of confusion about the difference between The PRIDE Study and PRIDEnet."
                                                                                            - Team PRIDEnet

PROCESS

USER RESEARCH

Workshops - Brainstorming with PRIDEnet's team (Stakeholders)

Deep diving -under covering needs and requirements
(volunteers, community partners & LGBTQ+ community)

Storytelling - Mapping the journey of volunteers and community members at PRIDEnet.

THE END

Journey mapping
(volunteers, community partners & LGBTQ+ community)

Pain points unearthed during research

  • Lack of information, mission, vision, research and impact.
  • Volunteers didn't have a platform to lead people to get more information & understanding.
  • Team members don multiple hats - answer questions over mail, take swag orders & track shipments manually.
  • Difference between The PRIDE study and PRIDEnet.
  • Engagement process for recruitment of volunteers and participants were needed.
  • Ambassadors are paid - team needed better tools to understand each person's impact & involvement.
  • It is unclear whether what role the swag items and kit plays.

SYNTHESIS

Research is not sufficiently representative of the LGBT community. If we provide people with the information and tools they need to tell their community about current research, then more people will join research and it will better serve the overall community.

IDEATING

Structuring Wireframes+ Content for Website

TOUCHPOINTS

How might we create continuous engagement beyond the website?

We designed a Pop-up kit that contains informative Flyers & origami objects with QR codes leading people to the website. The conversation starter cards are to help volunteers engage with the community during events and go hand in hand with swag items. These are meant to help increase engagement and get more volunteers by creating a long lasting impression.

The experiential journey we envisioned extending beyond the website

TESTING AND VALIDATION

Exploring options for the pop up kit

DELIVERABLE

An interactive website with a new visual system & member area.
                                    +
A pop up kit that helps engage with the community.

KEY ELEMENTS OF THE WEBSITE

  • Information about PRIDEnet.
    ‍
  • Offering people a sense of community to reach out and better understand themselves.
  • A streamlined member account system to get involved- track messages, purchases, events, resources, and trainings.
  • A membership space also helps PRIDEnet’s team to track and monitor activities of all their ambassadors and volunteers - better management.
  • The organization’s mission, vision, values, funding, and impact.
  • A place that centralizes and highlights events that PRIDEnet hosts or is engaged in.
  • Improved visibility about events, blogs and more to get people involved with PRIDEnet.

Flyers

Postcard & Origami kit

TESTING AND VALIDATION

Rewriting the journey..

VALIDATION AND TESTING

DESIGN SYSTEM

Our design system aims to help distinguish PRIDEnet from The PRIDE study.
We used colors representing the community without joining the mass of corporate,
stereotyped rainbow branding.
We have incorporated all elements of various touchpoint like Instagram, blogs and
PRIDEnet cafe to invoke familiarity and recognition of the brand.

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