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GOAL- Quenching the thirst of every true blue fan out there in search of a final destination for the sport with a hoop!
OPPORTUNITY SPACE- Most stores have a lack of qualified personnel for the job who are unable to give proper advice and suggest the correct products for them.
A highly specialised store offering professional service in the field of basketball with the latest technology and sports science available.
-Highly advanced technology.
-Knowledge of the sport and techniques.
-Complete analysis of the body and playing techniques.
Offering a one of a kind privileged, specialised service for upcoming basketball players and fans worldover.
Most stores lack highly qualified professionals with specialised knowledge in this field to be able to render the best advice possible for their customers. Most people do research on their own and sometimes these can go wrong and lead to them being injury prone.
Nike, being the numero uno brand when it comes to sports, has emerged the leader in basketball. Their primary target being young adolescents and aspiring players, the age ranges between 18-24 where taking up the sport as a profession comes into the picture. Their performance is also at its peak at this time. Next in line comes Middle aged people above 35 who are emerging as the health conscious group who play a sport to stay healthy. Schools kids and teenagers below 18 and the ages group between the young athletes and middle aged people come third in line because sport gets secondary importance in their life after studies and work.
Jordan’s target started off being men of ages 18-35. Initially, the brand name of the icon was a style statement for aspiring players. Currently however, there has been a shift in the trend as it is mostly teenagers who buy it purely as a fashion statement and are afraid to using the shoes to play as they may get worn out. The market for this range is very strong and people camp outside stores and preorder to ensure they get their hands on the products when released.
He is an independent conceptual artist who composes exquisite photographs with a fresh and engaging perspective along with the subtle sophistication of soft drenched colour pallets. His work is a portrayal of the prevailing trend of urban, gritty style contemporary photography with a dichotomy at play in his details. His photography skills bring together the sense of light hearted tones to the field of sports reflecting on the connection of outdoor spaces and neighbourhoods that are involved in this sport.
The revamping of old basketball courts in the streets with bold patterns and hues to produce colourful, high energy spaces in neighbourhoods were a source of inspiration for us. They replace the vast emptiness with a sense of community and playful vibe to bring out the sport in you!
Brands - 23 Basketball ,Nike
Retail space
Needs + wants of customer
AutoCad, Sketchup, Adobe Illustrator & Photoshop, Keynote
Research
Ideation
Mood Board
Concept development
Concept Definition
Layout + Features (USP)
Validation with client
Refinement
3D renders
Delivery
We had to come up with a proposal for the 23 Basketball Store in collaboration with Nike. We had to keep the values of both the brands in mind while designing. Since it's a niche market, we decided to bring in some features to get people involved. I did some research and came up with the concept of the BEEF Lab that encompassed the use of technology to improve skills, which also helped the brand engage with the local community and tourists. I also worked on the CAD layouts and detailed diagrams for construction, the lighting and basic development of the 3D in sketchup.Throughout the process, the client was constantly in touch to give us feedback. Since the store catered to a niche market, we designed the retail outlet and the services offered keeping in mind the location and target audience. It was a real project, and was selected by the client to design with Nike.
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